Sheep Inc x Ponda: Crafting a Puffer Shaped by Nature
By Liv Symes
For Ponda, 2025 was defined by creative partnerships rooted in nature, craft, and community. And to finish the year on a high, we’re proud to have joined forces with Sheep Inc. to create their first-ever puffer jacket. It marks a milestone for us too - the first time you can walk into a shop and try on a piece filled with our insulation. Stepping into Sheep Inc.’s new Carnaby Street space and seeing the jacket in person was a moment of real pride for our team.
A Meeting of Minds and Materials
Sheep Inc has always stood apart. As the world’s first carbon-negative clothing brand, they design with intention, responsibility, and a deep respect for the natural world. Their commitment to regenerative practices mirrors our own, making this partnership feel not just exciting but entirely natural from the very beginning.
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Their close-knit supply chain (no pun intended) is built on transparency, originality, and low-emission journeys. Since their launch in 2019, we’ve loved watching their playful, sheep-soaked campaigns bring attention back to the farm - celebrating the very origins of the materials that shape their garments. We were thrilled to have also collaborated with Italian mill Manteco, who provided the outer shell crafted from recycled MWool® for natural weather resistance.
“With this piece, we wanted to prove that outerwear can be technically advanced and deeply natural,” says Edzard van der Wyck, Co-Founder of Sheep Inc. “Working with Manteco and Ponda allowed us to create a jacket that performs in all senses, from warmth and wearability to planetary impact.”
Made in Europe and crafted entirely from recycled, undyed Merino wool- MWool is refined, durable, and honest - a quiet expression of luxury rooted in longevity. Manteco has been pioneering circular textiles in Italy since 1943, and its expertise sets the tone for the jacket’s whole design philosophy.
Inside, the jacket is filled with our BioPuff® insulation. It’s incredibly light, warm, and soft, offering the loft of down without relying on animals or synthetics. BioPuff® is water-repellent, cruelty-free, and fully traceable. And every kilogram saves an average of 42.76 kg of CO₂ - a small reminder of the big impact wetlands can make.
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As our CEO, Julian Ellis-Brown, explains:
“This collaboration marks a significant step for regenerative design. The fibres that fill this jacket have grown in a regenerated wetland – capturing carbon, increasing biodiversity, and helping build climate resilience for farmers and the communities that surround them. Thanks to the work of Sheep Inc., powered by BioPuff®, consumers today have the choice to be a part of the movement towards a planet-positive apparel supply chain.”
The jacket is designed gender neutral so it can be easily swapped with your partner or family members. It hugs you like a duvet, offering endless lightweight comfort and warmth. Unlike other polyester-style puffers, this one is soft on the outside as well as inside.
David Stoneman Merret, Head of Design at Sheep Inc., captured the spirit of this partnership “Wool and wetlands, two natural systems working in symbiosis. This puffer is proof that the future of performance wear lies in collaboration, not compromise.” That sense of symbiosis is exactly what drew us in. Sheep Inc. is committed to restoring balance, not simply offsetting impact. At Ponda, our mission is to develop regenerative materials that help wetlands thrive. Together, we’ve been able to create something hopeful - a glimpse of where fashion can go when it follows the rhythms of nature instead of resisting them.
Our brand synergies come with our transparent supply chains which you can learn about through Sheep Inc.’s Connected Dot NFC technology. This links the wearer directly to the story behind their piece. From the wetlands where Typha grows to the recycled merino wool in the shell, the journey is transparent, traceable, and tangible. You can scan the QR code and see the jacket's journey for yourself.
For us, this collaboration is more than a product launch. It’s a celebration of shared principles and a reminder that performance and nature don’t have to stand on opposite sides of the conversation. Instead, they can strengthen one another. The Sheep Inc x Ponda puffer is warm, modern, and quietly luxurious - but more importantly, it carries a story about clothing made with care, creativity I and connection to the natural world. A jacket shaped by wool, wetlands, and the belief that the future can feel better than the past. Available to purchase in-store at Sheep Inc or online: https://sheepinc.com/.
Our brand synergies come with our transparent supply chains which you can learn about through Sheep Inc.’s Connected Dot NFC technology. This links the wearer directly to the story behind their piece. From the wetlands where Typha grows to the recycled merino wool in the shell, the journey is transparent, traceable, and tangible. You can scan the QR code and see the jacket's journey for yourself.
For us, this collaboration is more than a product launch. It’s a celebration of shared principles and a reminder that performance and nature don’t have to stand on opposite sides of the conversation. Instead, they can strengthen one another. The Sheep Inc x Ponda puffer is warm, modern, and quietly luxurious - but more importantly, it carries a story about clothing made with care, creativity I and connection to the natural world. A jacket shaped by wool, wetlands, and the belief that the future can feel better than the past. Available to purchase in-store at Sheep Inc or online: https://sheepinc.com/.
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