Lancashire Wildlife Trust x Ponda

We are incredibly excited to announce our new partnership with the Lancashire Wildlife Trust. This collaboration marks an important milestone for Ponda, bringing together conservation and textile innovation in a way that shows what a regenerative future for fashion can truly look like. By working directly with restored wetland landscapes, we have the opportunity to support local ecosystems while developing climate positive materials that can transform the industry from the ground up.

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The fashion industry is leaving a deep and damaging mark on our planet. Toxic dyes pollute waterways, natural resources are depleted, and landfills overflow with discarded garments. Behind glossy marketing lies a system built on overproduction, exploitation, and waste, and with little transparency or legislation, many brands still are not required to disclose how or where their garments are made.

But while the industry accelerates consumption and environmental decline, nature offers a very different blueprint.

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At Ponda, we are working to shift the system. Instead of relying on extractive, carbon intensive materials like cotton and polyester, we look to landscapes that can thrive when restored. Our work centres on typha, a wetland reed also known as bulrush or cattail, which we use to create BioPuff®, our plant based insulation for fashion and textile innovation. Typha is a remarkable material. It grows abundantly in rewetted peatlands where it absorbs carbon, restores biodiversity, and improves soil health. Unlike conventional fibres, it requires no pesticides, no fertilisers, and no intensive irrigation. When managed carefully, it becomes a fully regenerative resource that supports ecosystems rather than degrading them.

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Our partnership with the Lancashire Wildlife Trust helps bring this vision to life. By restoring wetland habitats across the region, we are not only protecting vital peatlands but also cultivating the natural fibres that make BioPuff® possible. It is a collaboration where conservation and innovation work hand in hand.

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The soft, lightweight fibres from typha seed heads can be transformed into a versatile textile with huge potential for fashion and beyond. Because they are grown in restored landscapes, they offer social, environmental, and economic benefits that far surpass traditional fibre systems.At Ponda, we believe fashion can help rebuild the natural world. By championing materials like bulrush, we can move from extraction to regeneration and create textiles that are climate positive, community centred, and rooted in ecological recovery.

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Every material tells a story. With BioPuff® and our nature led partnerships, that story can be one of renewal.

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Watch their new harvesting video to see their innovative, sustainable methods in action:
https://www.instagram.com/reel/DRMY4ndCie_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

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Follow Ponda: @ponda.bio

Learn more: www.ponda.bio

Shop ‘Make Wetlands Wet Again’ Caps” : https://shop.ponda.bio/

Pictured: Farmer Will and Co-founder Antonia. 

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