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Planet regenerating fibres

Ponda is a biomaterials company developing novel textiles from truly regenerative fibres. We connect the regeneration of some of our most precious ecosystems to the production of responsible materials for the textile and homeware industry. We believe in empowering brands to weave regeneration into the products we love.

Our Technology

Lightweight, warm, and naturally water repellent. BioPuff® is cruelty-free and traceable all the way from plant-to-puffer.

BioPuff® is an insulation designed to keep you warm whilst regenerating some of our most precious ecosystems. This next-generation insulation, which reduces reliance on feather and synthetic fillers, is created by extracting fibres from plants that aid in wetland regeneration.

close up to the hands of a person supporting a sample of biopuff material
a finish sample of biopuff in pink
a finish sample of biopuff in pink
BioPuff® is

Lightweight

This innovative material is lightweight. BioPuff®’s low-density makes it suitable to insulate a variety of garments.

BioPuff® is

Warm

This biomaterial has been tested and benchmarked against established synthetic, animal-based, and plant-based fibre fills. BioPuff® is one of the warmest fill-to-weight ratios on the market.

BioPuff® is

Lofty

BioPuff®, as the name suggests, is a puffy material. The fibres cluster structure generates insulating air pockets, referred to as 'loft.' Its high loft allows you to achieve a wide range of silhouettes in your garment designs!"

Ponda's biomaterials will lead to a net-reduction in carbon emissions, create sanctuaries for biodiverse ecosystems, build climate resilience, and protect farmers livelihoods.

Using BioPuff®

By replacing your current jacket filling with BioPuff® you could...

Regenerate 10 mt2 of land.

10
mt2

And abate 40kg of CO2

40
kg
Buy BioPuff®
Regenerative Agriculture

Make wetlands
wet again.

What is Paludiculture?

Paludiculture ("marsh-farming") is the practice of farming on wetlands, such as rewetted peatlands, bogs and fens. Peatlands are naturally some of the oldest and most healing environments on our planet. They're estimated to hold over 40% of all soil carbon, twice as much as all forests in the world combined.

A cap with a message that matters. Our 'Make Wetlands, Wet Again' design is a reminder of the vital role wetlands play in restoring balance to our planet. Crafted from 100% organic cotton.

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Person smiling with eyes closed, wearing a white cap, white button-up shirt, and plaid skirt, with one hand covering part of their face.
a member of our team harvesting typha in the wetlands

Regenerating wetlands with Typha Latifolia: A sustainable solution that sequesters carbon, supports biodiversity, and sustains farmers' livelihoods.

Ponda partners with farmers and conservation groups to regenerate carbon-emitting wetlands by cultivating typha latifolia, a plant well suited for rebuilding damaged wetland environments. Typha is an ideal, low-maintenance crop which is grown using a process called paludiculture. Some of the many benefits of typha are that it can grow quickly (sequestering lots of carbon), create habitats (uplifting biodiversity) whilst also providing a high-quality fibre for textile production. This new form of regenerative design enables us to begin having the impact we need whilst ensuring continuity of farmers’ livelihoods.

01

Biodiversity

Globally, 40% of all plants and animals live and breed in wetlands (IUCN, 2020). By re-wetting peatlands and wetlands, we can create spaces that protect and enhance biodiversity, from migratory birds to insects and even snakes!
02

Carbon Sequestration

We create and nurture natural wetland environments that sequester and store large amounts of carbon. By combining direct and negative emissions, including the conversion of residue to biochar and changes in land use, our approach results in a significant -42.76 kg CO2e for every 1 kg of BioPuff®. This means our product stores more carbon than it emits, aligning our actions with the regeneration of the planet!
03

Land

The land area used to produce BioPuff® is only 0.002 ha per kg, compared to 0.067 ha of goose down (IDFB Report, 2019). On the other hand, Typha latifolia's water purification and plant growth control, as seen in the Terrestrial Eutrophication Indicator at 3570 mol N-eq, indicate the potential of BioPuff® for mitigating eutrophication through the use of bulrushes.
04

Social Benefit

Re-wetting lands offers a range of benefits for farmers, including increased resilience, higher income, and a stacked revenue model. This sustainable practice represents a resilient and sustainable landscape for social, economic, and environmental interests.
01

Biodiversity

Globally, 40% of all plants and animals live and breed in wetlands (IUCN, 2020). By re-wetting peatlands and wetlands, we can create spaces that protect and enhance biodiversity, from migratory birds to insects and even snakes!

02

Carbon Sequestration

We create and nurture natural wetland environments that sequester and store large amounts of carbon. By combining direct and negative emissions, including the conversion of residue to biochar and changes in land use, our approach results in a significant -42.76 kg CO2e for every 1 kg of BioPuff®. This means our product stores more carbon than it emits, aligning our actions with the regeneration of the planet!

03

Land

The land area used to produce BioPuff® is only 0.002 ha per kg, compared to 0.067 ha of goose down (IDFB Report, 2019). On the other hand, Typha latifolia's water purification and plant growth control, as seen in the Terrestrial Eutrophication Indicator at 3570 mol N-eq, indicate the potential of BioPuff® for mitigating eutrophication through the use of bulrushes.

04

Social Benefit

Re-wetting lands offers a range of benefits for farmers, including increased resilience, higher income, and a stacked revenue model. This sustainable practice represents a resilient and sustainable landscape for social, economic, and environmental interests.

Six people standing outdoors in a field wearing waders and boots, smiling at the camera under a cloudy sky.


Meet The Team

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Julian Ellis-Brown
CEO and Co-founder
‍
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Neloufar Taheri
COO and
Co-founder
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Finlay Duncan
CTO and
Co-founder
Smiling woman with shoulder-length dark hair wearing pearl earrings, a white button-up shirt, and a light patterned top, seated indoors with coats hanging behind her.
Antonia Jara
CCO and
Co-founder
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Austin Shepherd
Agriculture Lead
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Callum Leitch
Engineering Lead
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Marco Brickle
Junior Engineer
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Ed Laney
Junior Engineer
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Liv Symes
Marketing Lead
Smiling woman with a leopard print top and pink skirt sitting with hands clasped, with quilting materials in the background.
Ella McMillan
Product Innovation Lead
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Mia Snelling
Junior Product Developer
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Jade Meinema
Junior Product Developer
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Luke Jahn
Chief Financial Officer

Let's Collaborate


We believe that progress is powered by partnerships. Whether you're an industry pioneer, an enthusiastic collaborator, or someone with a burning question, we're eager to hear from you.

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Logos of fashion and sustainability brands including Stella McCartney, Parley, YOOX NET-A-PORTER GROUP, Berghaus, Fashion for Good, H&M Foundation, Melina Bucher, Seeing Red, and Sheep Inc.